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      <image:caption>Screenshot from Salesforce’s Company Values Website, January 2024</image:caption>
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      <image:title>Blog - Anatomy of a Successful Brand: The Power of Purpose - Make it stand out</image:title>
      <image:caption>Screenshot taken from the homepage for Patagonia, Dec 4, 2017. Patagonia</image:caption>
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      <image:title>Blog - Anatomy of a Successful Brand: The Power of Purpose - Make it stand out</image:title>
      <image:caption>Screenshot taken from Google website, January 2024</image:caption>
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      <image:title>Blog - Anatomy of a Successful Brand: The Power of Purpose - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Photo by JESHOOTS.com from Pexels</image:caption>
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      <image:caption>Future of Remote Fan Experience, Julia Rodenas</image:caption>
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      <image:caption>Jaguars fans sit in socially distant pods at a sold-out game in TIAA Bank Field, New York Times</image:caption>
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      <image:caption>Future of Remote Fan Experience, Julia Rodenas</image:caption>
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      <image:caption>Remote Fan Mosaic, Microsoft</image:caption>
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      <image:title>Blog - Brand I'm Watching: Deciem's The Ordinary</image:title>
      <image:caption>Website, The Ordinary</image:caption>
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      <image:title>Blog - Brand I'm Watching: Deciem's The Ordinary</image:title>
      <image:caption>Retinol 1% in Squalane Product Description, The Ordinary</image:caption>
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      <image:title>Blog - Brand I'm Watching: Deciem's The Ordinary</image:title>
      <image:caption>Photo by Valeriia Miller from Pexels</image:caption>
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      <image:title>Blog - Brand I'm Watching: Deciem's The Ordinary</image:title>
      <image:caption>A-Passioni Retinol Cream $74.00 USD, Drunk Elephant</image:caption>
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      <image:title>Blog - Brand I'm Watching: Deciem's The Ordinary</image:title>
      <image:caption>Hyram Yarbro of SkincareByHyram, Youtube</image:caption>
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      <image:title>Blog - Brand I'm Watching: Deciem's The Ordinary</image:title>
      <image:caption>A-Passioni Retinol Cream Product Description, Drunk Elephant</image:caption>
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      <image:title>Blog - Brand I'm Watching: Deciem's The Ordinary</image:title>
      <image:caption>Reddit user comments about The Ordinary, Reddit</image:caption>
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      <image:title>Blog - Brand I'm Watching: Deciem's The Ordinary</image:title>
      <image:caption>Retinol 1% in Squalane $6.70 USD, The Ordinary</image:caption>
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      <image:caption>The Ordinary’s Competitive Moats, Julia Rodenas</image:caption>
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      <image:caption>Photo by Anna Shvets from Pexels</image:caption>
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      <image:caption>Supermarket News</image:caption>
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      <image:caption>Instacart</image:caption>
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      <image:title>Blog - Ad Review: Apple’s Climate Change Promise</image:title>
      <image:caption>Apple Ad, Adweek</image:caption>
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      <image:caption>Photo by William Iven on Unsplash</image:caption>
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    <loc>https://www.julia-rodenas.com/blog/2020/8/23/journey-maps-more-than-office-wall-art</loc>
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      <image:title>Blog - Journey Maps: More than Office Wall Art</image:title>
      <image:caption>Example User Journey by Bhavani Sp via Behance</image:caption>
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      <image:title>Blog - Journey Maps: More than Office Wall Art</image:title>
      <image:caption>Journey Map Skeleton, Julia Rodenas</image:caption>
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      <image:title>Blog - Journey Maps: More than Office Wall Art</image:title>
      <image:caption>Photo by UX Indonesia on Unsplash</image:caption>
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      <image:caption>Oatly Ad, B Direct Marketing</image:caption>
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      <image:caption>Oatly</image:caption>
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      <image:caption>Oatly</image:caption>
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      <image:caption>Oatly Packaging, Dieline</image:caption>
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      <image:caption>Beyond the Bag Initiative</image:caption>
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      <image:caption>Learning for Sustainability</image:caption>
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      <image:title>Blog - Ad Review: Heineken’s Back to Bars: Socialize Responsibly Ad</image:title>
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      <image:title>Blog - Brand Trust in 2020 – More Important than Ever</image:title>
      <image:caption>Everlane</image:caption>
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      <image:title>Blog - Brand Trust in 2020 – More Important than Ever</image:title>
      <image:caption>2020 Edelman Trust Barometer Report,</image:caption>
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      <image:title>Blog - Brand Trust in 2020 – More Important than Ever</image:title>
      <image:caption>2020 Edelman Trust Barometer Report,</image:caption>
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      <image:title>Blog - Authenticity Above All- The Gen Z Aesthetic</image:title>
      <image:caption>Photo by Retha Ferguson from Pexels</image:caption>
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      <image:caption>Harry’s, Away, Quip, Casper</image:caption>
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      <image:caption>Entireworld</image:caption>
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