Hi there! I’m Julia.
Consulting, Product Management, Brand Experience Strategy
Kellogg 2020: MBA + MS Design Innovation
Currently: Los Angeles
about me
(the short version):
long version here
Attended Kellogg School of Management for an MBA and MS in Design Innovation, and gained expertise in the fields of human-centered design and marketing
Former Commercial Excellence Practice Consultant at Bain & Company, building solutions and offerings related to B2B Marketing, Customer Experience, and Commercial Productivity
Former Customer Strategy & Applied Consultant at Deloitte Consulting, using my expertise in design thinking and GTM to help technology and telco clients
About this website: This where I share my experiences, insights, and reflections on the ever-evolving landscape of business, technology, and design innovation
“We build these bridges of insight through empathy, the effort to see the world through the eyes of others, understand the world through their experiences, and feel the world through their emotions ”
Resume
I combine business strategy and design thinking to help businesses grow — with clarity, intention, and impact. I have a passion for designing businesses and solutions that address unmet needs and deliver lasting value.
Experience
Bain & Company
Practice Consultant | Commercial Excellence
- Building comprehensive solutions to serve B2B Commercial leaders in the areas of Marketing, Customer Experience, and Digital Go-to-Market capabilities.
Deloitte Consulting LLP
Manager
- Drove marketing enablement and operations initiatives for 1600-person global marketing function
- Led operational assessment of B2B experiential marketing for multinational tech firm
- Large scale program management to drive launch of a new B2B buying program
- Worked directly with the Consulting CMO to redefine the GTM client experience
Nomi (early stage beauty-tech startup)
Brand Experience Strategist
- Manage a human-centered design approach for the validation of market needs in the consumer beauty industry.
- Perform user research and manage insights projects for the development of a brand-forward growth strategy.
- Create powerful tools and frameworks to design user experiences that align to the brand vision.
Amazon
Senior Product Manager Intern
- Improve customer cost management experience for cloud compute product based on business targets, in-depth data analysis, and clear understanding of customer needs.
- Determine new product development opportunities and develop short and long-term roadmap.
- Clearly define product positioning and value proposition.
Education
M.B.A.
Kellogg School of Management
Northwestern University
2018 - 2020
B.S. Bioengineering
University of Maryland
2010 - 2014
M.S. Design Innovation
Segal Design Institute
Northwestern University
2018 -2020
Explore the pivotal role of brand purpose in the first post of a series, 'Anatomy of a Successful Brand,' as I dissect its power to cut through the noise and forge authentic connections, featuring real-world examples from industry leaders like Google, Patagonia, and Salesforce.