About

the long version…

I lived and worked in the Washington DC area for about 8 years, where I worked in technology management consulting after graduating from University of Maryland with a bioengineering degree. After digitally transforming my clients’ businesses time and again, I noticed that seemingly small changes in design (of systems, process, or interface) resulted in massive increases in user adoption and satisfaction. This sparked a few questions within me:

• How might businesses uncover these opportunities to delight sooner, and more often?

• How might technology be used to create more meaningful and enriching experiences for people and businesses?

And to answer that question, I decided to expand my understanding of business and design at Kellogg School of Management where I earned an MBA and an MS in Design Innovation. There, I had the opportunity to work with major companies in tackling their most pressing business problems with a human-centered design approach. I interned at Amazon as a Product Manager, where I conducted extensive user research to propose and design a new feature for one of their leading cloud products.

Outside of building experience in design and innovation, I focused heavily on marketing through courses like Retail Analytics, Advertising Strategy, and Marketing Strategy. I helped a classmate launch his wellness start-up by developing its brand ethos, content marketing strategy, and social media presence. I also worked as a Brand Experience Strategist at a beauty-tech startup building a brand vision and enabling the business to bring that vision to life through experiences.

I returned to Deloitte Consulting after business school, where I focused on using my expertise in design thinking and marketing to help Technology, Media, and Telecommunication (TMT) clients. In late 2022, I joined Bain & Company’s Commercial Excellence practice where I am building our solutions and products related to B2B Marketing, Customer Experience, and Digital Go-to-Market capabilities.

things i love…