Explore the pivotal role of brand purpose in the first post of a series, 'Anatomy of a Successful Brand,' as I dissect its power to cut through the noise and forge authentic connections, featuring real-world examples from industry leaders like Google, Patagonia, and Salesforce.

Today I take a closer look at cult-favorite skincare brand The Ordinary. I discuss how the brand is serving a unique and growing customer segment, and how I think it will continue to keep winning in the future.

The pandemic has changed how customers shop for groceries over the last 6 months. What will the future of the grocery retail shopping experience look like in the long-term?

In today’s post I review an ad Apple released last month about its public commitment to take action against climate change.

It’s time to shift “brand” from a communications-led concept to an experiential one.

Customer journey mapping, while well-intended, is often a wasted effort. How to approach journey maps so that your business can get real value.

In this post I examine Oatly, a plant-based dairy challenger, and discuss why I think they are a brand to watch.